Kiki’s Reset Room
Cloudflare wellness site + editorial platform
Founder · Cloudflare Web Developer · Writer · Content Strategist
I built Kiki’s Reset Room on Cloudflare as an end-to-end digital product for women who need a fast, dependable transition out of the workday.
About This Project
I defined the audience, brand position, information architecture, and reader journey around a specific need: being home while the workday is still running through your body and mind. Cloudflare provides the delivery foundation for that editorial experience.
I chose Cloudflare for edge delivery, caching, HTTPS, security controls, and a streamlined deployment workflow. I built the responsive website, wrote the landing pages and editorial content, created the email opt-in path, designed the 24-page reset guide, and developed the Pinterest content system that brings readers into the site.
Capabilities Demonstrated
An end-to-end editorial and audience system
Challenge
I created Kiki’s Reset Room around one specific moment: being home while the workday is still running through your body and mind. The brand needed to turn that need into a useful reader journey rather than a broad collection of wellness advice.
Decisions and execution
I anchored the brand in a recognizable after-work need and organized the site around reader pathways. I defined the audience and position, planned the information architecture, built and deployed the responsive site with Cloudflare, wrote the landing pages and editorial content, built the email opt-in path, designed the 24-page guide, and created the Pinterest content system.
Accessibility, QA, and evidence
The Cloudflare-delivered responsive pages, readable content hierarchy, live articles, email opt-in path, guide, and Pinterest assets provide direct evidence of the complete publishing system. I do not claim traffic, subscriber, or conversion results without a citable source.
What I’d measure next
I would track search and Pinterest entry pages, guide opt-in completion, email engagement, repeat visits, and the content themes that move readers deeper into the site.