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Content strategy built to lead, scale, and perform.

I turn business goals, audience needs, and complex information into clear content strategies across campaigns, email, social, public information, executive communications, and owned editorial programs. My work connects research, planning, writing, editing, governance, analytics, and continuous improvement.

Strategic direction backed by hands-on delivery.

I connect audience research, business priorities, editorial planning, accessible publishing, channel execution, governance, and measurement. The result is content that teams can maintain and audiences can act on.

12+
years across content, campaigns, web operations, and digital strategy
41,000+
public survey responses recorded through the VoteORD21 campaign
40%
increase in applications supported by the NEIU campaign experience
80M+
annual airport travelers served by the public-information environment I support

Campaign leadership across audiences, channels, and outcomes.

Each case study explains the problem, my contribution, the connected channels, and the evidence—not only the finished asset.

Airport dining campaign collage with travelers, restaurant dishes, and digital promotion

Airport Restaurant Week

Web Author · SharePoint campaign · 2018

I connected web, email, social media, press, and on-site promotion into one public-facing campaign experience.

Scope
Omnichannel campaign coordination
Evidence
Landing page, content, promotion, and launch delivery
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(opens in a new tab)University open house campaign collage with students, campus buildings, and responsive web pages

NEIU Fall Open House

Website Specialist · Drupal campaign · 2015

I translated admissions goals into a Drupal landing page and coordinated digital campaign experience for prospective students and families.

Audience
Prospective students + families
Result
40% increase in applications
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(opens in a new tab)Airport public-input campaign collage with a terminal, community discussion, and survey check mark

#VoteORD21

Web Author · SharePoint campaign · 2019

I translated a complex terminal-expansion public-input process into accessible web content and a clear survey journey.

Audience
Travelers + public stakeholders
Result
41,000+ survey responses recorded
View PDF
(opens in a new tab)

Strategy, governance, and public information built to scale.

The full-length documents show how I organize research, recommendations, message systems, editorial content, and practical information for high-visibility public environments.

O’Hare 21 Communications Plan document cover

Communications plan

O’Hare 21 Communications Plan

Audience analysis, message architecture, channel planning, stakeholder context, and measurement recommendations.

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(opens in a new tab)CDA Social Media Strategy cover with aircraft imagery

Strategy and audit recommendations

CDA Social Media Strategy

Channel audit, governance recommendations, editorial planning, brand voice, and performance framework.

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(opens in a new tab)Airport Employment Guide cover featuring airport workers and aviation imagery

Public information guide

Airport Employment Guide

Plain-language public information, content structure, workforce storytelling, and accessible multi-page publishing.

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(opens in a new tab)FlyChicago News newsletter cover with an aerial view of O’Hare

Newsletter writing and editing

FlyChicago News

Editorial planning, executive and public updates, writing, and publication-ready editing across a 26-page issue.

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(opens in a new tab)Chicago Department of Aviation press release document

Public relations writing

CDA Press Releases

Media-ready public information, news judgment, message consistency, approvals, and deadline delivery.

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(opens in a new tab)

A repeatable content operating model.

I bring structure to the full lifecycle so strategy does not stop at a presentation and production does not lose sight of the business goal.

  1. Research + align

    Clarify the audience, business outcome, stakeholder needs, constraints, and evidence required.

  2. Plan the system

    Define messages, journeys, channels, editorial priorities, responsibilities, and delivery deadlines.

  3. Create + coordinate

    Write, edit, direct, review, and move content through approvals with clear ownership and deadlines.

  4. Govern quality

    Apply brand, voice, accessibility, SEO, metadata, publishing, and documentation standards.

  5. Measure + improve

    Use analytics, campaign signals, search behavior, testing, and feedback to guide the next decision.

Selected editorial writing grounded in a clear reader need.

These articles demonstrate audience-centered voice, long-form structure, emotional clarity, and practical calls to action within the Kiki’s Reset Room content system.

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Kiki's Reset Room guide and editorial content presented as an owned-media program

Owned editorial program · 2026

Kiki’s Reset Room editorial strategy + writing

I defined the audience, brand promise, voice, editorial pillars, and publishing priorities, then developed long-form articles, lead-magnet content, email copy, Pinterest campaign copy, and calls to action around a consistent reader need.

Audience
Women balancing career, caregiving, and emotional load
Content system
Editorial pillars, voice, article structure, and publishing priorities
Distribution
Email acquisition, Pinterest campaign copy, SEO, and UTM links
Measurement
GA4 and channel signals used to guide future content decisions
Read All Kiki’s Reset Room Articles (opens in a new tab)